SK-II Names Freeskier Eileen Gu as Its New Brand Ambassador

Global prestige skincare brand SK-II announces Eileen Gu, world champion freeskier, as its new Global Brand Ambassador, marking her first global skincare partnership.

This also marks a new chapter for SK-II’s Free to Bare purpose, the belief that every woman should be free to bare her true self, in skin and in life, and live on her own terms.

At the heart of this partnership is a simple belief: The Foundation of Bare Skin Starts with SK-II. Bare skin is not about perfection. It is bare skin so good it becomes the best foundation

Helene Bellamy, Senior Vice President and Global Brand Leader, SK-II, commented:

“Eileen lives what SK-II believes. She has never asked permission to be all the things she is. Free to Bare is our purpose: we want every woman to feel free to live life on her own terms, with youthful looking bare skin. Bare skin so good it becomes her best foundation. Eileen brings that belief to life with unapologetic authenticity, and that is precisely why she is the right partner for us.”

Eileen Gu will highlight SK-II’s Facial Treatment Essence. Known to millions of women across Asia as “Miracle Water”, the brand’s signature and most iconic essence is formulated with over 90% PITERA—SK-II’s proprietary ingredient from its yeast fermentation process.